I am just wondering why your agents on social media are saying that like “all other accredited lenders, Tide have to source funds” for lending. The above is misleading, Tide not being a bank do, approved banks on the list do not have this issue.
In regards to some general feedback.
It is genuinely very puzzling as to why you keep the waiting list open, when Tide has only fulfilled a tiny fraction of this.
It is better to overpromise and under deliver. You knew the demand for loans before accreditation and so far have failed to meet even the lowest of expectations.
Generally if you ask for the support of your customers in lobbying for accrediation, then the least those customers may expect is some kind of support. For example, we spent many hours using our networks at the Treasury, BoE, BBB and finance select committee.
Your CEO was on live Radio stating that businesses were only a few days away from collapse and linking Tides application to this. A month later, does he hold the same view?
Similar to point 2, do not say something will be ready “very soon” and then not be able to deliver it swiftly. The truth will suffice, something along the lines of “we messed up badly, we are not making this live yet, as it will show our lending volumes entirely static”.
You have expanded customer service support, yet they are not empowered to do any more than copy and paste.